Articles & Data - OLP-Inc

More reasons to use OLP…

  • Professional Photography has been shown to significantly increase web traffic and showings, sell properties much faster and for higher prices. (Scroll down for Articles and Data)
  • OLP photographed properties beat the sales statistics quoted in the articles supporting professional photography.
  • Stunning and technically advanced HDR photography. Examples: Real Estate Photography Slideshow or Real Estate Photography Galleries
  • The best pricing available: you won’t find better photography for less. Go ahead and check the competition. We already did. OLP Photographer Services and Pricing
  • Personal service: OLP is owned and operated by Christopher Weber. His mission is to help you with your business (like an extended member of your team), while providing you with the best photography available.
  • Reliability and consistency: OLP is always on-time and has never been the cause of a cancelled / rescheduled appointment or reshoot. Christopher Weber is the only photographer and processor, so you get consistent results every time. OLP has also never had a dissatisfied customer.
  • Flexibility: OLP is a small locally owned business that is not bound by corporate structure. We will custom design a photo package for you based on your unique needs. How can your photographer help make your business more efficient and less hassle? Let us know, or let us make suggestions, and OLP will work with you to make it happen. OLP is always looking for ways to make your life easier.
  • More Options: Photo Packages start with just the photos and don’t include extras that are tacked on that may not be needed or wanted by the client. With OLP, you can add the extras that you want and don’t have to pay for extras that you don’t. And with any OLP package, you can pick the number of photos that you want.
  • Quality and Preparation: OLP uses top-of-the-line Pentax SLR cameras, the best quality and widest angle lenses available and top-of-the-line computers running the latest state-of-the-art software. And OLP has built-in redundancies for all equipment meaning a back-up camera-body, lens, tripod, computer, etc. is available at all times to make sure you are not inconvenienced by any of our potential equipment failures. (Never had a failure yet, but we are prepared just in case!)
  • Gives back to the community: Example – OLP acknowledged.

Christopher Weber is the Owner/Founder and photographer for Orchestrated Light Photography. It is important in Real Estate Photography to know who you are hiring and trusting with your clients and their property, because as a Real Estate Professional, when you hire someone, they reflect on you.

Read more about OLP’s Photographer (in the “About OLP” page).

Articles and Statistical Data Showing the Overwhelming Advantages of Professional Photography for Real Estate

8 Reasons Professional Real Estate Photography is Important to Realtors - From the Texas MLS and Better Homes and Garden

  1. About 90% of buyers search the internet for homes. Pro photos make your first, and maybe only impression.
  2. Pro photos generate an average 139% increase in clicks.
  3. See Wall Street Journal article below
  4. Keep up with your competition or even stick out more with professional photography.
  5. Make pro photos part of your brand. Sellers are more likely to go with realtor who uses professional photography.
  6. Save time and stress, let a professional photographer handle the photos.
  7. A professional photographer might be your best all-round marketing teammate.
  8. How to pick a photographer? (Sounds like they are promoting OLP. I swear I didn’t pay them to write this!)

Here’s a great article addressing how the number of photos affects online attention, days on the market and sales price!

  • “The photograph is almost always the first element in any ad that connects with the buyer.”
  • “Everything in the marketing campaign to sell your home relies on the quantity and quality of the photographs of your home.”
  • “Quality photos can and do make a difference, a big difference”
  • “Multiple photographs/Slideshows continue to be the online feature with the highest rating among all online features, followed by Maps/Directions”

More photos are better. Listings with 20+ photos generated 10 times the leads and 15 times the views versus listings with a single photo.
And properties sell faster with more photos:

  • 1 photo = 70 DOM
  • 6 photos = 40 DOM
  • 16-19 photos = 36 DOM
  • 20 photos = 32 DOM

Properties sell for higher prices with more photos:

  • 1 photo = 91.2% of Original Price
  • 6 or more photos = 95% of Original Price (that’s a difference of $22,000 on a $600,000 home)

These statistics relate to quantity and not quality. “If the photographs are the most important factor, it would follow that by having great high quality photos, you can be even further ahead of the game.”

  • “Good quality real estate photos are difficult to achieve.”
  • “Professional photographers use professional equipment, have the skills set to use it, and they have a trained eye for making your home look its best. Paying to have professional real estate photographs, in comparison, is not really expensive when you consider the benefits.”

Great statistics!

  • “The NAR reports 13% of all real estate marketing is spent online. .. But 90+% of the buyers search online to find their home.”
  • “with high quality professional images, it will sell faster and for a higher price.”
  • Properties spend 20-30 fewer days on the market and sell for “$10,000 to $30,000 more, far less than the cost of professional photography and virtual tour production.”
  • Study by VHT, specialists in property marketing, found properties marketed with professional photography were perceived to be worth 12.9% more, viewed to be 3 times more likely to sell, and 7 times more likely to be visited.

Here’s an article from the Wall Street Journal.

  • “Listings with better photos command higher asking prices… At the closing table, listings with nicer photos gain anywhere between $934 and $116,076.”

Here’s a great one from the LA Times:

  • “A picture may be worth a mere 1,000 words in other circles, but in real estate, it enters the realm of deal or no deal.”
  • Photos are what buyers find most useful in their web search.
  • “If you can’t get them in the door, you can’t sell the house.”

This article has great suggestions for staging and decorating ideas to improve photos. Agents can apply these ideas to properties prior to an OLP shoot, or with the Living the Dream Option, have OLP apply these ideas for you. The article suggests that these ideas be applied by the photographer, but notice their rates at the end of the article. (And that was 5 years ago!) OLP gives the agent the option to choose whether they want to pay for that service, and if so, charges a very reasonable fee.

Here’s one from the New York Times:

  • “Pictures buyers see of houses and apartments for sale are often the first - and sometimes only - chance for a seller to make a good impression. Less than flattering pictures can turn buyers off and lead to lonely open houses.”
  • “Good photos will grab people’s attention and help you sell a home.”
  • “If the photos look shoddy and unprofessional, not only are buyers going to find your property unappealing, they’re going to associate you with being shoddy and unprofessional.”

Here is a great video and article that summarizes a lot of the data in all of these articles while showing some great photography examples to show the difference. (Note on video: technically speaking “high definition” and HDR are not the same. They don’t differentiate, which can lead to confusion. High definition relates to pixel quality, while HDR relates more to exposure quality. But just FYI, OLP photos are both!)

For just the video..

More good info..

  • “While most people think taking pictures of real estate is very easy, it actually requires more equipment, more skill, and more time than other forms of photography.”
  • “Pictures are the most important ingredient to any successful real estate marketing campaign.”

Another great article, from Australia this time, that relies on a lot of the same data from the articles listed above to show why real estate agents should always use a professional photographer.

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