More about HDR… What is HDR? HDR stands for High Dynamic Range, referring to the dynamic range of light. Our eyes can see a range of light, from dark to bright, that film and camera sensors cannot consistently duplicate. HDR bridges that gap by taking multiple photographs of the same scene at different exposures and blending them to create a photo that more closely represents what your eye will actually see. HDR sometimes gets a bad rap because there are a wide range of results that can be obtained from applying the HDR process. Many people like to push HDR to produce a surreal effect that has a place in certain artistic photography. However, it is generally not appropriate for real estate photography. Creating HDR for real estate is a complex process that has a very limited range of acceptable results. It is easy to get wrong and difficult to get right. But when it is right, it is perfect for real estate. Why is HDR perfect for real estate and better than other types of photography? The key to why HDR is perfect for real estate is how it balances the light. The primary challenge to shooting real estate is bringing out details in shadows or dark rooms and details in the highlights from lights or bright windows. With HDR, you get details in the dark areas as well as getting the view out the window. Other types of photography cannot get this detail as consistently or as cost effectively as HDR. There are three primary professional methods for photographing real estate. First, there is the single flash, which is usually camera mounted, but can be extended off of the camera. This is most common and the most affordable. In the professional realm of real estate photography, a single flash is the most limited and tends to produce the most average results. There are a few photographers that can produce exceptional real estate photography from this method, but then their higher rates reflect their skill. The limitations associated with a single flash include: not being able to fully illuminate large rooms, especially with a lot of outside light coming in through windows; can produce a harsh light and hot spots on items close to the flash; and can’t cover the entire view from the widest angle lenses. Most flashes cover up to 24 mm lenses, and some high end flashes cover 17 mm lenses (the smaller the number, the wider angle the lens). OLP’s equivalent wide angle lens coverage is 15 mm, and down to 12 mm for Premium Packages. On the other end of the spectrum is the professional lighting system method where multiple lights are set up for each scene. This is generally what the highest end photographers use. It takes a lot of skill and a lot of time to set up the shots and can easily take the whole day. The results can be spectacular, but so can the cost, which makes it prohibitive for most real estate marketing. Proper HDR results are generally superior to single flash photography and can be just as stunning as using a professional lighting system. HDR is slightly more expensive than single flash due to the extra time required for setting up tripod mounted multiple exposures and the additional processing required, however, it does not have the same limitations of a single flash and can produce warmer and more balanced images. And HDR is far less expensive than using professional lighting systems. So for a little more money than single flash, you can get much more impressive photos. This makes HDR the best value for real estate photography. And OLP is the best value in HDR. OLP has researched the competition and offers a superior HDR process, with pricing that beats any other HDR competition and many of the single flash photographers. We encourage you to check for yourself. OLP is confident that you won’t find better photography, or service, for less. HDR Advantages: -HDR uses ambient light, which requires no flashes or external lighting. This produces an image illuminated in the way a person in the room would actually see it. -Easier, quicker, and more affordable to shoot than using expensive professional lighting equipment -Produces more balanced and inviting results in more situations than single flash photography -Can use wider angle lenses and shoot larger rooms than single flash cameras can cover
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